I watched a documentary yesterday entitled Merchants of Doubt, which is based on a non-fictional book by Naomi Oreskes and Erik M. Conway. It centers around public relations (PR) specialists who play “experts” on TV, radio and other forms of media. These PR specialists are hired by corporations (e.g. ExxonMobil, Philip Morris, etc.) to undermine scientific consensus in the public domain in a field of study where they have no formal expertise.
For instance, Philip Morris would hire many of these specialists to appear on TV as “authorities” to convince the public that there was no scientific consensus regarding the health effects of tobacco. When pitted against actual scientific experts on TV, these “authorities” are often aggressive and argumentative, thereby seeming to subvert the scientist’s message in the eyes of the public.
One of the most startling revelations from this documentary (at least to me), was the role played by two prominent physicists, Fred Singer and Frederick Seitz. Both physicists have aided in legitimizing the claims against anthropogenic climate change. Strangely, both figures had also played a role “in helping the tobacco industry produce uncertainty concerning the health impacts of smoking”. According to Wikipedia, Singer has also publicly questioned “the link between UV-B and melanoma rates, and that between CFCs and stratospheric ozone loss”.
Clearly, for these two physicists, there is a political element to these decisions, which cannot be based on sound scientific reasoning. It is deeply disturbing for me to know that the building in which I have worked for the previous few years, the Frederick Seitz Materials Research Laboratory, while an historic research facility, is named after a man who has purposefully eroded the public’s trust in the scientific consensus on anthropogenic climate change (paywall).